Breakdowns
The videos, and why they worked.
No vague advice. Each one is a real post with the hook, the edit decisions, and the numbers attached.
Hooks
My own account · 2026
Breaking down the reel that hit 2M
One 34-second video, one hook rewrite, and the difference between 8K views and 2.1M. Here's the whole autopsy.
2.1M
Views
41K
Saves
78%
Avg. watch
AI workflow
Client build · 2025
Replacing my b-roll budget with an AI pipeline
A creator was spending $1,200 a month on stock and freelance b-roll. We rebuilt the whole visual layer with generated footage and a reference-image system.
−$1,100
Monthly spend
6d → 1d
Turnaround
4 → 12
Videos shipped / mo
Growth
Coaching client · 2025
Zero to 100K in seven months
A career coach with 800 followers and a good camera. We fixed the format before we touched the frequency.
800 → 104K
Followers
5 → 3
Posts / week
Sold out
Product launch