Growth · Coaching client · 2025
Zero to 100K in seven months
A career coach with 800 followers and a good camera. We fixed the format before we touched the frequency.
What wasn't working
She was posting five times a week into silence. The content was genuinely useful and completely unwatchable — 40-second setups before any value landed.
What I changed
- 01Cut posting to three a week and doubled the scripting time
- 02Standardised on two formats instead of experimenting weekly
- 03Built a hook bank from her own DMs and client questions
What happened
104K followers in seven months, a waitlist that closed her 1:1 roster, and her first paid digital product.