AI workflow · Client build · 2025
Replacing my b-roll budget with an AI pipeline
A creator was spending $1,200 a month on stock and freelance b-roll. We rebuilt the whole visual layer with generated footage and a reference-image system.
What wasn't working
Generic stock made every video look like an insurance ad, and custom b-roll took a week per turnaround.
What I changed
- 01Built a reference library so generated shots stayed on-brand
- 02Wrote a shot-list prompt that runs off the finished script
- 03Set a rule: AI fills gaps, the creator's face carries the story
What happened
Turnaround dropped from six days to one, and comments stopped mentioning the footage — which is the point.