← Back to shop
Scripting
The Hook Vault
200 tested hooks and the scripting framework I use to build every video around them.

What it does
You stop staring at a blank note. Open the vault, pick the hook shape that fits your idea, and the framework walks you from first line to last frame in about fifteen minutes.
Who it's for
- — Creators whose videos are good but never get watched past three seconds
- — Anyone posting consistently and still guessing at openers
- — Founders and coaches who can talk but freeze on camera
What's inside
- 200 hooks sorted by intent: curiosity, contrarian, proof, story
- The 4-beat script framework (hook, stakes, payoff, ask)
- Retention map — where people actually drop off and what to put there
- Two annotated scripts from videos that broke 500K